Customers hearing needs come first for Le Roy

Published On: 16 February 2022

Le Roy La Madrid was introduced to audiology when the profession was new in the Philippines. He saw an opportunity to help people and found an audiology career overseas very appealing. Le Roy set his sights on a small island on the South Pacific Ocean, which he now calls home.  


The Specsavers Palmerston North and Whanganui store partner moved to New Zealand in 2010 and worked for an audiology provider for more than a decade. Le Roy witnessed the inaccessibility of hearing aids for many people due to excessive prices. 


“I saw how many people were rejecting hearing aids purely due to the high costs. I’ve always envisioned a provider who can bridge the gap between hearing aid costs and technology,” says Le Roy. 


Le Roy quickly learnt how the audiology business operates in New Zealand and Australia, which inspired him to set up his own business one day. 


“I saw an opportunity with Specsavers and wanted to grow my career and take on a new challenge as a partner. 


“I saw how Specsavers Audiology is going to change the hearing aid dispensing industry in New Zealand by offering affordable hearing aids at a fraction of the cost with no compromise to technology,” adds Le Roy. 


Le Roy’s focus on customer care was the drawcard to partnering with Specsavers. He quickly learned that Specsavers client-centric approach was another tick in the box. 


“I love that we genuinely help customers, and there’s no pressure to purchase hearing aids. The partnership model works because we put our customers at the core of our business and ensure we provide the best service and great affordable products. 


“Our customers share their positive experiences, effectively promoting our brand. When they feel that we’re providing them with excellent care, then they will become our brand ambassadors,” adds Le Roy. 


Being a Specsavers partner allows Le Roy to provide the highest level of care, in turn, offering him a fulfilling career. 


“Joining Specsavers reminded me that I am an audiologist and not a salesperson. I feel more at ease focusing on the clinical aspect as there’s no pressure to sell. Starting my own business also gave me a great sense of accomplishment,’ says Le Roy.